Drift and Frame

Meaningful ideas rarely arrive fully formed. They need to be sought, tested, and shaped. This is a space to embrace that entire process. Explore how to 'drift'—generating potential ideas, assessing their promise, exploring possibilities, allowing for ambiguity, and gathering insights—and how to 'frame'—giving structure, creating focus, and building the simplest possible first forms to make an idea real. Through practical tools, core principles, and shared stories, Drift and Frame helps you find, develop, and nurture meaningful concepts into existence, patiently and purposefully.